How we pick (grades out of 100; higher is better)
Every alternative is scored on the same Woke Broke List rubric as the companies on the list, using public sources only. Only brands graded A, B or C are shown (A 95–100, B 90–94, C 84–89 out of 100; higher is better), listed A and B first, then C. Our review as of Oct. 20, 2026 checked HRC’s 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Links go to each brand’s own website.
We are not paid by any brand listed.
No alternatives match that search.
Online Shopping
Instead of Amazon Grade F 66/100
We have rated one alternative in this category so far. More are being researched.
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Tractor Supply
Grade A 100/100
Graphic: Woke Broke List (no logo) In June 2024 it ended DEI roles and goals, stopped submitting HRC data and withdrew its carbon goals. Source: Tractor Supply statement, June 27, 2024
See all categories on the Better Alternatives page.