For companies graded D or F on the Woke Broke List, here are rated brands to buy from instead, grouped by what they sell.
How we pick (grades out of 100; higher is better)
Every alternative is scored on the same Woke Broke List rubric as the companies on the list, using public sources only. Only brands graded A, B or C are shown (A 95–100, B 90–94, C 84–89 out of 100; higher is better), listed A and B first, then C. Our review as of Oct. 20, 2026 checked HRC’s 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Links go to each brand’s own website.
We are not paid by any brand listed.
No alternatives match that search.
Athletic Shoes & Wear
Instead of Nike Grade F 69/100
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Born Primitive
Grade A 100/100
Graphic: Woke Broke List (no logo) Veteran-owned fitness and outdoor apparel company based in Virginia Beach, Virginia, founded in 2014. It says it grew to a 9-figure business without raising any outside capital. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Born Primitive, About Source: PR Newswire, Feb 7, 2023 Source: City of Virginia Beach, Sept 5, 2024
We have rated one alternative in this category so far. More are being researched.
Athletic Shoes & Wear alternatives page →
Streaming & Family Entertainment
Instead of Disney Grade F 73/100
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Angel Studios
Grade A 100/100
Photo: Movie theater seats (Unsplash), Elijah Flores baesik, CC0, via Wikimedia Commons No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Founder-controlled: Harmon Ventures was expected to control about 60.6% of the vote at its 2025 listing (proxy). Source: Angel Studios proxy amendment, 2025
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Great American Pure Flix
Grade A 100/100
Photo: Popcorn in a bowl (cropped), Ziongarage, CC0, via Wikimedia Commons Owned by Great American Media, founded in 2021 by Bill Abbott and U.S. family offices. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Great American Media
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Minno
Grade A 100/100
Photo: Closeup of hand drawing with blue-violet wax crayon, ShyAndroid, CC0, via Wikimedia Commons Nashville-based Christian streaming service for kids. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Minno, About
Instead of Netflix Grade F 74/100
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Angel Studios
Grade A 100/100
Photo: Movie theater seats (Unsplash), Elijah Flores baesik, CC0, via Wikimedia Commons No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Founder-controlled: Harmon Ventures was expected to control about 60.6% of the vote at its 2025 listing (proxy). Source: Angel Studios proxy amendment, 2025
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Great American Pure Flix
Grade A 100/100
Photo: Popcorn in a bowl (cropped), Ziongarage, CC0, via Wikimedia Commons Owned by Great American Media, founded in 2021 by Bill Abbott and U.S. family offices. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Great American Media
Streaming & Family Entertainment alternatives page →
Denim & Jeans
Instead of Levi's Grade F 63/100
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Dearborn Denim
Grade A 100/100
Graphic: Woke Broke List (no logo) Family-owned; jeans are cut, sewn and finished in its Chicago factory. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Dearborn Denim, Our Story
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Round House
Grade A 100/100
Graphic: Woke Broke List (no logo) Made-in-USA jeans and overalls from Shawnee, Oklahoma, since 1903. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Round House history
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Carhartt
Grade A 97/100
Graphic: Woke Broke List (no logo) Family-owned workwear maker from Dearborn, Michigan. One finding: in June 2021 it created a senior vice president role responsible for diversity, equity and inclusion strategy (Carhartt release). Source: Carhartt release, June 22, 2021
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Wrangler (Kontoor Brands)
Grade A 99/100
Graphic: Woke Broke List (no logo) Its only finding is a 2022 Pride campaign (a Wrangler capsule collection and Lee's "Lee is Love"). Its 2022 donations went to groups not on our activist list. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Kontoor Brands, June 1, 2022
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Duluth Trading Co.
Grade A 100/100
Graphic: Woke Broke List (no logo) No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit.
Denim & Jeans alternatives page →
Payments
Instead of PayPal Grade F 70/100
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Zelle
Grade A 98/100
Graphic: Woke Broke List (no logo) One finding: its operator, Early Warning Services, signed HRC's 2022 statement against state bills. Owned by seven U.S. banks, which we rate separately: Bank of America, Capital One, JPMorgan Chase, PNC, Truist, U.S. Bank and Wells Fargo. Bank of America and JPMorgan Chase are graded D (as of Oct. 20, 2026); grades for the other five owners will appear after our review. Source: HRC, Mar 31, 2022 statement
We have rated one alternative in this category so far. More are being researched.
Outdoor Gear
Instead of Patagonia Grade D 77/100
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Bass Pro Shops
Grade A 100/100
Graphic: Woke Broke List (no logo) Privately held outfitter from Springfield, Missouri. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: FEC committee search
We have rated one alternative in this category so far. More are being researched.
Outdoor Gear alternatives page →
Phones & Computers
Instead of Apple Grade F 61/100
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Purism
Grade A 100/100
Graphic: Woke Broke List (no logo) Founder-led social-purpose company that assembles its Liberty Phone electronics in the U.S. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Purism, Liberty Phone
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System76
Grade A 100/100
Graphic: Woke Broke List (no logo) Privately held Denver company that builds its Thelio desktops in Denver. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: System76, Manufacturing
Phones & Computers alternatives page →
Hotels & Lodging
Instead of Airbnb Grade F 60/100
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Best Western
Grade A 100/100
Graphic: Woke Broke List (no logo) Owned by its member hotel owners. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: HOTELS magazine
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Omni Hotels & Resorts
Grade A 100/100
Graphic: Woke Broke List (no logo) Privately owned by TRT Holdings. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: FEC committee search Source: Omni release, Apr 12, 2022
Hotels & Lodging alternatives page →
Online Shopping
Instead of Amazon Grade F 66/100
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Tractor Supply
Grade A 100/100
Graphic: Woke Broke List (no logo) In June 2024 it ended DEI roles and goals, stopped submitting HRC data and withdrew its carbon goals. Source: Tractor Supply statement, June 27, 2024
We have rated one alternative in this category so far. More are being researched.