How we pick (grades out of 100; higher is better)
Every alternative is scored on the same Woke Broke List rubric as the companies on the list, using public sources only. Only brands graded A, B or C are shown (A 95–100, B 90–94, C 84–89 out of 100; higher is better), listed A and B first, then C. Our review as of Oct. 20, 2026 checked HRC’s 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Links go to each brand’s own website.
We are not paid by any brand listed.
No alternatives match that search.
Denim & Jeans
Instead of Levi's Grade F 63/100
-
Dearborn Denim
Grade A 100/100
Graphic: Woke Broke List (no logo) Family-owned; jeans are cut, sewn and finished in its Chicago factory. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Dearborn Denim, Our Story
-
Round House
Grade A 100/100
Graphic: Woke Broke List (no logo) Made-in-USA jeans and overalls from Shawnee, Oklahoma, since 1903. No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Round House history
-
Carhartt
Grade A 97/100
Graphic: Woke Broke List (no logo) Family-owned workwear maker from Dearborn, Michigan. One finding: in June 2021 it created a senior vice president role responsible for diversity, equity and inclusion strategy (Carhartt release). Source: Carhartt release, June 22, 2021
-
Wrangler (Kontoor Brands)
Grade A 99/100
Graphic: Woke Broke List (no logo) Its only finding is a 2022 Pride campaign (a Wrangler capsule collection and Lee's "Lee is Love"). Its 2022 donations went to groups not on our activist list. No HRC rating, corporate PAC or coalition letters found as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit. Source: Kontoor Brands, June 1, 2022
-
Duluth Trading Co.
Grade A 100/100
Graphic: Woke Broke List (no logo) No findings in our review as of Oct. 20, 2026. We checked HRC's 2026 Corporate Equality Index, FEC records for a company PAC, seven published coalition letters and court briefs listed on our Methodology page, and news coverage of Pride, DEI and political activity. This is not a full audit.
See all categories on the Better Alternatives page.