Get Alerts

Latest news & reports

All news →

How we rate companies

17 categories, one score out of 100

Every company starts at 100. We add up public, sourced findings in 17 categories, worth 180 points in all, convert them to a 100-point scale and subtract them from 100. Higher is better. Serious findings count double and minor ones count half. Policies still in place count in full; one-time findings lose weight as they age and stop counting after 10 years.

One letter grade, A to F

A is 95 to 100, B 90 to 94, C 84 to 89, D 75 to 83 and F 74 or less. Any serious finding, such as campaigning for gun-control laws or targeting children with gender ideology, means a grade of at least D: a serious (MAJOR) finding caps the score at 83, a D. The boycott list is drawn from companies graded D or F.

Sources you can check

Every finding links to its source. A company's own documents and statements (including statements quoted word for word in the news) and government records count in full. Other reporting and outside ratings count at half weight, except a company's own Human Rights Campaign Corporate Equality Index survey score, which counts in full. Read our full methodology →

Newsletter

Know before you buy.

An email when a new Woke Company Report or boycott update is published.

Signup opens once a provider is chosen.

Our mission

Welcome to Woke Broke List, your premier resource for exposing corporations pushing harmful woke agendas. Our mission is clear: we shine a spotlight on companies that openly and secretly embrace Marxist, DEI (Diversity, Equity, and Inclusion), LGBTQ, and other divisive policies aimed at undermining traditional values. These corporations are driving political agendas that prioritize activism over excellence, morality, and merit, putting profit and customers’ trust at risk.

At Woke Broke List, we believe that if they “Go Woke,” they will “Go Broke.” Our team is relentless in uncovering the hidden motives and harmful effects these policies have on both businesses and society. We break down corporate agendas and call them to accountability, demanding that they stop prioritizing political correctness over productivity, ethics, and service.

We stand with consumers who are tired of funding companies that undermine family values and freedom. Together, we will continue exposing these companies until they change their policies or face the consequences of their actions. Stay informed, take a stand, and support businesses that honor your principles. Join the movement to push back against corporate wokeness today!

Right now, we are calling for all of our supporters to boycott:

Airbnb (Grade F)
Apple (Grade F)
Levi’s (Grade F)
Amazon (Grade F)
Nike (Grade F)
PayPal (Grade F)
Disney (Grade F)
Starbucks (Grade D)
Patagonia (Grade D)
Netflix (Grade F)
Kohl’s (Grade D)
Ben & Jerry’s (Grade D)
JPMorgan Chase (Grade D)
Target (Grade D)
Johnson & Johnson (Grade D)
Dick’s Sporting Goods (Grade D)
Bank of America (Grade D)
The Hershey Company (Grade D)
Costco (Grade D)
Bud Light (Anheuser-Busch) (Grade D)
Walmart (Grade D)