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Woke Company Report

Salesforce – Woke Company Report

F59/100 higher is better
Originally published November 13, 2026
Salesforce Tower rising above the San Francisco skyline under a blue sky.
Photo: Salesforce Tower and the South of Market skyline, San Francisco. Sharon Hahn Darlin, CC BY 2.0, cropped, via Wikimedia Commons.

Full report

"Worldwide, customers may not use a service to commercially advertise or sell any of the following firearms and/or related accessories to private citizens."

Salesforce Acceptable Use and External-Facing Services Policy, last updated July 8, 2025

Points deducted by category

  1. DEI hiring, pay & suppliers: 15/15 points deducted
    • Salesforce's equality page (November 2026) names a "Chief Equality & Engagement Officer" and describes its "Equality Groups." (source)
    • July 1, 2020 company announcement on racial equality: "we are making a new commitment to double the U.S representation of Black employees in leadership (VP+) by the end of 2023." (source)
    • Annual report on Form 10-K for fiscal 2024: "beginning in fiscal 2023, all executive vice presidents, presidents and executive officers had a component of their incentive compensation plans tied to employee diversity measures." (source)
    • Since the fiscal 2025 Form 10-K, the annual report no longer uses the "Equality, Diversity and Inclusion" heading of earlier reports; the fiscal 2026 report says: "Our approach to equality is rooted in compliance with federal laws and regulations." A wording change alone earns no reversal credit. (source)
  2. Internal policies & benefits: 0/10 points deducted
  3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 10/15 points deducted
    • Salesforce statement to The Verge, Jan 11, 2021, on the Republican National Committee, an email-tool client: "We have taken action to prevent its use of our services in any way that could lead to violence." It declined to say what the action was. (source)
    • Salesforce's Acceptable Use and External-Facing Services Policy (last updated July 8, 2025) bars using its services to "Promote, support, or facilitate unlawful, hateful, discriminatory, or violent causes," without defining "hateful." (source)
  4. Political giving (PAC, treasury, leadership): 0/10 points deducted
  5. Advocacy, lobbying & public statements: 8/15 points deducted
    • Salesforce is listed as a member of the Human Rights Campaign's Business Coalition for the Equality Act (HRC member list dated Sept 16, 2024; archived copy). (source)
    • Salesforce's federal lobbying reports list "Racial equality and justice" (2020 to 2021) and "Police reform" (2021); the fourth-quarter 2021 report lists "Police reform" beside the Equality Act. (source)
  6. Marketing, products & content: 4/10 points deducted
    • San Francisco Pride lists Salesforce as a "Premier Sponsor" among "Our 2026 Partners." (source)
  7. Charitable & activist funding: 2.5/10 points deducted
    • July 1, 2020 company announcement: "Over the next five years, we will invest a total of $200 million and 1 million volunteer hours globally with organizations working to advance racial equality and justice" (source)
  8. ESG, activist investing & industry/regional boycotts: 2/10 points deducted
    • 2024 proxy statement: "For fiscal 2024, 10% of the target cash incentive opportunity for executive vice presidents and above is tied to achieving quantified ESG measures. These measures include two equality measures and two sustainability measures, each weighted equally." (source)
  9. China & foreign-adversary ties: 0/5 points deducted
  10. Election & voting-law activism: 4/10 points deducted
    • Salesforce signed the "We Stand for Democracy" advertisement of Apr 14, 2021, which urged opposition to "discriminatory legislation or measures" on voting. (source)
  11. Border & immigration enforcement: 2/10 points deducted
    • Salesforce.com, Inc. joined a business amicus brief filed at the Supreme Court on Oct 3, 2019 in support of the respondents defending DACA. (source)
  12. Faith, family & children: 16/10 points deducted (cap 10; MAJOR items are not limited by the cap)
    • Human Rights Campaign, Mar 11, 2022: Salesforce is named among the "more than 60 businesses that signed the open letter" against Texas's directive on gender treatments for minors. The letter reads: "The recent attempt to criminalize a parent for helping their transgender child access medically necessary, age appropriate healthcare in the state of Texas goes against the values of our companies." (source)
    • Human Rights Campaign, Mar 31, 2022: Salesforce is listed among the signers of a business statement "opposing the wave of anti-LGBTQ+ legislation" in the states. (source)
    • 2024 proxy statement: the board recommended against a shareholder proposal asking for a report on "viewpoint restriction risks"; the proposal said the company should serve customers "without regard to their political views or religious beliefs." (source)
  13. Climate & anti-fossil-fuel advocacy: 3.5/10 points deducted
    • Salesforce climate-claims disclosure: "We are signatories of the The Climate Pledge: a Commitment to being net zero carbon by 2040 at the latest across Scope 1, 2 and 3 emissions." (source)
  14. Second Amendment & lawful-firearms commerce: 4/10 points deducted
    • The same Acceptable Use Policy bars customers from using its services to advertise or sell listed firearms and accessories "to private citizens," including many semi-automatic firearms. (source)
  15. Government-coordinated content moderation: 0/10 points deducted
  16. Abortion advocacy, benefits & funding: 2.5/10 points deducted
    • Reported (CNBC, Sept 10, 2021): after Texas's heartbeat law took effect, Salesforce told employees, "if you have concerns about access to reproductive healthcare in your state, Salesforce will help relocate you and members of your immediate family." (source)
    • Reported (CNBC, May 12, 2022): a Salesforce message to employees said the company "will provide financial support for travel, available through our health care providers, and/or help relocate you and members of your immediate family." (source)
  17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade F

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps. Points from MAJOR items are not limited by the category cap, so a category can show more points deducted than its cap.