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Woke Company Report

Ben & Jerry’s – Woke Company Report

D81/100 higher is better
Roadside sign for the Ben & Jerry's factory tour in Waterbury, Vermont, above a planter painted with cows
Photo: Ben & Jerry's factory sign, Waterbury, Vermont. SNSAnchor, public domain, via Wikimedia Commons.

Full report

Points deducted by category

  1. DEI hiring, pay & suppliers: 0/15 points deducted
  2. Internal policies & benefits: 0/10 points deducted
  3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 3/15 points deducted
    • July 4 company post: "The US Was Founded on Stolen Indigenous Land. This July 4, Let's Commit to Returning It," starting with Mount Rushmore (statement disparaging the nation's founding). (source)
  4. Political giving (PAC, treasury, leadership): 0/10 points deducted
  5. Advocacy, lobbying & public statements: 1.5/15 points deducted
    • Company statement "Silence Is NOT An Option" (June 2020) calling on Congress to pass H.R. 40, a bill to create a commission to study slavery and discrimination and recommend remedies, and backing a task force on police-accountability legislation. (source)
  6. Marketing, products & content: 0/10 points deducted
  7. Charitable & activist funding: 0/10 points deducted
  8. ESG, activist investing & industry/regional boycotts: 2/10 points deducted
    • Announced it would end sales in the "Occupied Palestinian Territory" (a regional boycott of lawful commerce in areas under Israeli administration). (source)
    • Reversal: Parent Unilever sold the Israeli business to its licensee so sales continued throughout Israel and the West Bank. Ben & Jerry's itself objected. (source)
  9. China & foreign-adversary ties: 0/5 points deducted
  10. Election & voting-law activism: 3/10 points deducted
    • Ben & Jerry's post (Sept 20, 2022), "Why We're Rebranding a Flavor to Celebrate the Power of Black Voters": "right-wing Georgia politicians passed voter suppression legislation and gerrymandered voting districts," and "Elected leaders in Georgia and elsewhere are trying to rig the electoral system"; the flavor campaign worked "with Black Voters Matter in Georgia." Official company statement opposing an election-integrity law. (source)
  11. Border & immigration enforcement: 5/10 points deducted
    • Ben & Jerry's Homemade, Inc. joined the "Brief of 143 U.S. Business Associations and Companies" (Supreme Court, DHS v. Regents, Nos. 18-587/588/589, Oct 3, 2019) supporting the challengers to the rescission of DACA. (source)
    • Ben & Jerry's page "Keep ICE Out of Our Schools" (Sept 2026): "ICE activity around schools has skyrocketed after the Trump administration rescinded a longstanding restriction against immigration agents carrying out enforcement in sensitive locations… Add your name to Advancement Project's call to protect immigrant students and keep federal immigration agents away from our schools." Official statement against an enforcement policy. (source)
  12. Faith, family & children: 14/10 points deducted (cap 10; MAJOR items are not limited by the cap)
    • Signed HRC's coalition statement opposing state legislation. (source)
    • Ben & Jerry's signed the HRC-organized open letter (full-page Dallas Morning News ad, Mar 11, 2022; logo on the ad) opposing Texas's directive to investigate parents of transgender minors receiving gender-transition care: "The recent attempt to criminalize a parent for helping their transgender child access medically necessary, age-appropriate healthcare in the state of Texas goes against the values of our companies." (source)
  13. Climate & anti-fossil-fuel advocacy: 0/10 points deducted
  14. Second Amendment & lawful-firearms commerce: 0/10 points deducted
  15. Government-coordinated content moderation: 0/10 points deducted
  16. Abortion advocacy, benefits & funding: 5.5/10 points deducted
    • Post for "National Abortion Provider Appreciation Day": "We stand with abortion providers today and every day." (source)
    • Ben & Jerry's is listed among the businesses that "stand with Don't Ban Equality," a coalition "making the case that abortion access is a workforce and economic issue" (coalition roster, read Oct 20, 2026); it also signed the coalition's June 10, 2019 NYT ad. The coalition says it "will not take policy positions on behalf of individual signers." (source)
  17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade D

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps. Points from MAJOR items are not limited by the category cap, so a category can show more points deducted than its cap.

Woke Broke List coverage of Ben & Jerry’s