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Woke Company Report

Kohl’s – Woke Company Report

D81/100 higher is better
Originally published October 20, 2026
Front of the Kohl's store, with a Sephora sign, at Northgate Plaza in Aspen Hill, Maryland
Photo: Kohl's, Northgate Plaza, Aspen Hill, Maryland. G. Edward Johnson, CC BY 4.0, cropped, via Wikimedia Commons.

Full report

Points deducted by category

  1. DEI hiring, pay & suppliers: 14/15 points deducted
    • Named "Chief Inclusion & Belonging Officer" and an "Inclusion & Belonging" framework (renamed from DEI in March 2025; rebrand only). (source)
    • Kohl's 2022 ESG Report lists 2025 goals to "Increase Kohl's BIPOC and female representation in our director and above roles," "Triple our spend with diverse suppliers" and "Increase our BIPOC customer count by 5%." (source)
  2. Internal policies & benefits: 8/10 points deducted
    • HRC Corporate Equality Index 2026: 100, verified participant. (source)
    • A verified HRC 100 rating requires transgender-inclusive health benefits. (source)
  3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 0/15 points deducted
  4. Political giving (PAC, treasury, leadership): 0/10 points deducted
  5. Advocacy, lobbying & public statements: 0/15 points deducted
  6. Marketing, products & content: 4/10 points deducted
    • Kohl's "LGBTQIA+ Pride Clothing & Accessories" category on kohls.com (read Oct 20, 2026) lists Pride apparel and home goods, incl. "ph by The Phluid Project Pride 2025 Graphic Tee," a "Queer Trucker Hat," "Pride Nonbinary Flag Tee" and "Love Has No Gender Pride Graphic Tee"; page copy: "Kohl's Pride Collection is a vibrant and inclusive line of products that celebrates and supports the LGBTQIA+ community." 2024: Kohl's CDEI Officer announced "our latest Pride capsule collection" (corporate.kohls.com, June 1, 2024). (source)
  7. Charitable & activist funding: 5/10 points deducted
    • $20M commitment to "diverse communities" for 2022 to 2025. (source)
  8. ESG, activist investing & industry/regional boycotts: 0/10 points deducted
  9. China & foreign-adversary ties: 0/5 points deducted
  10. Election & voting-law activism: 0/10 points deducted
  11. Border & immigration enforcement: 0/10 points deducted
  12. Faith, family & children: 2.5/10 points deducted
    • Kohl's 2023 Pride assortment included an infant Pride bodysuit and other children's items (New York Post, May 29, 2023). (source)
  13. Climate & anti-fossil-fuel advocacy: 0.5/10 points deducted
    • Kohl's Environmental Policy (2024): "committed to reducing our carbon footprint to reach net zero by 2050," with Science Based Targets initiative reduction targets. (source)
  14. Second Amendment & lawful-firearms commerce: 0/10 points deducted
  15. Government-coordinated content moderation: 0/10 points deducted
  16. Abortion advocacy, benefits & funding: 0/10 points deducted
  17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade D

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps.

Woke Broke List coverage of Kohl’s