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Woke Company Report

Dick’s Sporting Goods – Woke Company Report

D83/100 higher is better · Capped at 83 by a serious finding
Originally published October 20, 2026
Front of the Dick's Sporting Goods store in Davenport, Iowa, at dusk
Photo: Dick's Sporting Goods, Davenport, Iowa. Tony Webster, CC BY 2.0, cropped, via Wikimedia Commons.

Full report

Dick's is graded D because of MAJOR items: its June 24, 2022 announcement that it would reimburse up to $4,000 in travel costs for employees, spouses and dependents who must travel out of state for an abortion (company statement, reported by CBS), the company's Feb 28, 2018 open letter calling on elected officials to ban assault-style firearms and raise the purchase age to 21, and the Sept 12, 2019 business leaders' letter urging the Senate to pass universal background checks and a red-flag law, which the company signed (Everytown release). Without the cap, its score would be 89, a C.

A serious (MAJOR) finding caps the score at 83, a D. Without the cap, Dick's would score 89 (100 minus its 11 points). See How We Rate.

Points deducted by category

  1. DEI hiring, pay & suppliers: 4/15 points deducted
    • 10-K "Inclusion" human-capital section. (source)
    • Board unanimously recommended AGAINST the 2025 affirmative-action risks report (0.5M for vs 270.5M against). (source)
  2. Internal policies & benefits: 0/10 points deducted
  3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 0/15 points deducted
  4. Political giving (PAC, treasury, leadership): 0/10 points deducted
  5. Advocacy, lobbying & public statements: 3/15 points deducted
    • On Feb 28, 2018, the day Dick's announced it would stop selling assault-style rifles, then-chairman and CEO Edward Stack "called on elected officials to ban assault-style firearms, bump stocks and high capacity magazines and raise the minimum age to buy firearms to 21" (PBS NewsHour). (source)
  6. Marketing, products & content: 0/10 points deducted
  7. Charitable & activist funding: 0/10 points deducted
  8. ESG, activist investing & industry/regional boycotts: 0/10 points deducted
  9. China & foreign-adversary ties: 0/5 points deducted
  10. Election & voting-law activism: 0/10 points deducted
  11. Border & immigration enforcement: 0/10 points deducted
  12. Faith, family & children: 0/10 points deducted
  13. Climate & anti-fossil-fuel advocacy: 0/10 points deducted
  14. Second Amendment & lawful-firearms commerce: 8/10 points deducted
    • 10-K: firearms and ammunition are "no longer sold in any of our stores" (lawful-product restriction; policy still in place). (source)
    • The company signed the Sept 12, 2019 letter of 145 business leaders urging the Senate to pass "a bill to require background checks on all gun sales and a strong Red Flag law"; Everytown's release (9.12.2019) lists "DICK'S Sporting Goods" among the companies whose business leaders signed. (source)
  15. Government-coordinated content moderation: 0/10 points deducted
  16. Abortion advocacy, benefits & funding: 4/10 points deducted
    • DICK'S Sporting Goods announced up to $4,000 in travel reimbursement for employees, spouses and dependents enrolled in its medical plan who must travel out of state for an abortion (company statement, June 24, 2022, reported by CBS). (source)
  17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade D

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps.