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Woke Company Report

Levi’s – Woke Company Report

F63/100 higher is better
Originally published October 20, 2026
Levi's flagship store building with a tall red Levi's sign near Union Square in San Francisco
Photo: Levi's flagship store, Union Square, San Francisco. BrokenSphere, CC BY-SA 3.0, cropped, via Wikimedia Commons.

Full report

Points deducted by category

  1. DEI hiring, pay & suppliers: 13/15 points deducted
    • Published a DEI report (2023, "DEI_IR_2023"), and the 10-K keeps a "Diversity and Inclusion" section. (source)
    • Board recommended AGAINST the 2025 "cease DEI" proposal (5.7M for vs 2,771M against). (source)
  2. Internal policies & benefits: 6/10 points deducted
    • HRC Corporate Equality Index 2026: 100, verified participant. (source)
  3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 0/15 points deducted
  4. Political giving (PAC, treasury, leadership): 0/10 points deducted
  5. Advocacy, lobbying & public statements: 3/15 points deducted
    • Company statement: "Protecting Reproductive Rights: A Business Imperative." (source)
  6. Marketing, products & content: 4/10 points deducted
    • 2026 Pride collection ("Together, We Ride"), with a $100,000 donation to Outright International. (source)
  7. Charitable & activist funding: 3/10 points deducted
    • $1M "Safer Tomorrow Fund" grants to gun-violence-prevention groups, plus doubled employee matching for them. (source)
  8. ESG, activist investing & industry/regional boycotts: 0/10 points deducted
  9. China & foreign-adversary ties: 0/5 points deducted
  10. Election & voting-law activism: 4/10 points deducted
    • Levi Strauss & Co. is listed as a corporate signer of the "We Stand for Democracy" two-page ad (NYT and Washington Post, Apr 14, 2021), which opposed "any discriminatory legislation or measures that restrict or prevent any eligible voter" from voting, published as states including Georgia passed election-law changes. (source)
  11. Border & immigration enforcement: 2/10 points deducted
    • Levi Strauss & Co. joined the "Brief of 143 U.S. Business Associations and Companies" (Supreme Court, DHS v. Regents, Nos. 18-587/588/589, Oct 3, 2019) supporting the challengers to the rescission of DACA. (source)
  12. Faith, family & children: 16/10 points deducted (cap 10; MAJOR items are not limited by the cap)
    • Signed HRC's coalition statement opposing state legislation. (source)
    • Joined the 32-business amicus brief against Catholic Social Services in Fulton v. City of Philadelphia. (source)
    • Levi Strauss & Co. signed the HRC-organized open letter (full-page Dallas Morning News ad, Mar 11, 2022; logo on the ad) opposing Texas's directive to investigate parents of transgender minors receiving gender-transition care: "The recent attempt to criminalize a parent for helping their transgender child access medically necessary, age-appropriate healthcare in the state of Texas goes against the values of our companies." (source)
  13. Climate & anti-fossil-fuel advocacy: 0/10 points deducted
  14. Second Amendment & lawful-firearms commerce: 8/10 points deducted
    • Co-founded "Everytown Business Leaders for Gun Safety" with Everytown. (source)
    • The company signed the Sept 12, 2019 letter of 145 business leaders urging the Senate to pass "a bill to require background checks on all gun sales and a strong Red Flag law"; Everytown's release (9.12.2019) lists "Levi Strauss & Co." among the companies whose business leaders signed. (source)
  15. Government-coordinated content moderation: 0/10 points deducted
  16. Abortion advocacy, benefits & funding: 8/10 points deducted
    • Levi Strauss & Co. said on May 4, 2022 that it reimburses travel for reproductive care (abortion) not available in an employee's home state (company post, May 4, 2022). (source)
    • Levi's is listed among the businesses that "stand with Don't Ban Equality," a coalition "making the case that abortion access is a workforce and economic issue" (coalition roster, read Oct 20, 2026). The coalition says it "will not take policy positions on behalf of individual signers." (source)
  17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade F

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps. Points from MAJOR items are not limited by the category cap, so a category can show more points deducted than its cap.