
Woke and Broke
Target’s Boycott Years: Sales, Traffic and the DEI Rollback
Target faced controversy over Pride merchandise and later narrowed its DEI programs. Its financial reports show both weakness and a subsequent rebound.

Target faced controversy over Pride merchandise and later narrowed its DEI programs. Its financial reports show both weakness and a subsequent rebound.

In today’s culture war, “woke” has become a buzzword for policies and ideologies that focus on progressive social issues, often at the expense of traditional American values. Many…