The Walt Disney Company – Woke Company Report

Full report

Points deducted by category

1. DEI hiring, pay & suppliers: 6/15 points deducted
   • Board recommended AGAINST a 2025 "Shareholder proposal requesting consideration of participation in the Human Rights Campaign's Corporate Equality Index" (8-K, Mar 20, 2025 meeting: 18,083,415 for vs 1,199,137,353 against). (source)
   • Reversal: Ended "Reimagine Tomorrow" and replaced the diversity-and-inclusion factor in executive pay with a "talent strategy" factor. (source)
   • Reimagine Tomorrow: Disney stated its intention "to spend at least $1 billion with diverse suppliers by 2024"; Disney's 2021 CSR release: "In September 2021, the Company also launched a digital destination at ReimagineTomorrow.Disney.com." Disney 2023 SSI Report: "In 2021, we set a goal to spend at least $1 billion annually with diverse suppliers by the end of fiscal 2024." (https://thewaltdisneycompany.com/app/uploads/2024/06/2023-SSI-Report.pdf) (source)
2. Internal policies & benefits: 8/10 points deducted
   • HRC Corporate Equality Index 2026: 100, verified participant. (source)
   • A verified HRC 100 rating requires transgender-inclusive health benefits (CEI 2026 criteria: https://reports.hrc.org/corporate-equality-index-2026). (source)
3. Free speech, debanking, deplatforming & anti-military/anti-American conduct: 7/15 points deducted
   • Lucasfilm ended Gina Carano's role on "The Mandalorian," stating her social-media posts were "abhorrent and unacceptable" (removal for off-platform speech). (source)
   • Reversal: Settled Carano's lawsuit; Lucasfilm said it respected her and hoped to work with her again. (source)
4. Political giving (PAC, treasury, leadership): 2/10 points deducted
   • Disney said it would "not make political contributions in 2021 to lawmakers who voted to reject the certification of the Electoral College votes." (A one-year pledge that expired by its own terms; a later donation is NOT a reversal.) (source)
5. Advocacy, lobbying & public statements: 3/15 points deducted
   • Company statement: Florida HB 1557 "should never have passed," and Disney's goal was for the law to be repealed or struck down. (source)
6. Marketing, products & content: 9/10 points deducted
   • 2026 Disney Pride Collection sold through Disney Store. (source)
   • "Strange World" (Disney family animated film, Nov 23, 2022) introduces "Ethan Clade, a biracial, openly gay teenager"; Variety calls it "a first for Walt Disney Animation Studios: a gay teen romance." (source)
   • Pixar restored a same-sex kiss to "Lightyear" (family film) after internal pressure. (source)
   • Reversal: Removed a transgender storyline from Pixar's "Win or Lose," saying parents may prefer to discuss such topics themselves. (source)
7. Charitable & activist funding: 3.5/10 points deducted
   • Pledged $5M to "social justice" nonprofits, starting with $2M to the NAACP (one-time pledge). (source)
   • Limited partner in Working Capital Fund, which also lists Open Society Foundations (Soros) as a limited partner (co-investor tie). (source)
8. ESG, activist investing & industry/regional boycotts: 0/10 points deducted
9. China & foreign-adversary ties: 0.5/5 points deducted
   • "Mulan" end credits thanked Xinjiang authorities, including the Turpan Municipal Public Security Bureau. (source)
10. Election & voting-law activism: 0/10 points deducted
11. Border & immigration enforcement: 0/10 points deducted
12. Faith, family & children: 6/10 points deducted
    • Signed HRC's coalition statement opposing state legislation (incl. parental-rights and sports bills). (source)
    • Board recommended AGAINST a 2026 shareholder proposal for a report on whether the employee gift-matching program risks religious discrimination; it failed March 18, 2026 (10.1M for, 1,251.1M against). (source)
13. Climate & anti-fossil-fuel advocacy: 0.5/10 points deducted
    • Proxy lists 2030 environmental goals, including net zero emissions for direct operations. (source)
14. Second Amendment & lawful-firearms commerce: 0/10 points deducted
15. Government-coordinated content moderation: 0/10 points deducted
16. Abortion advocacy, benefits & funding: 2.5/10 points deducted
    • Then-CEO Bob Iger told Reuters (May 29, 2019) it would be "very difficult" for Disney to keep filming in Georgia if the state's heartbeat abortion law took effect: "I rather doubt we will." (source)
    • Reported (NPR, June 24, 2022): Disney is listed among the companies that would cover employees' travel costs for abortions. (source)
17. American Workers & H-1B Displacement: 0/10 points deducted

Final verdict: Grade F

Grades run A (best) to F (worst) on a 0–100 scale, where a higher score is better: every company starts at 100 and loses points for each finding. Every finding links to its source. See how we rate for the scale and the category caps.